Business Plan †Book cafe Essay

1.0 Summary Profile melody Name GRYFFINDOR BOOK CAFType of Business A Book CafLegal social system PartnershipAddress no 17, Ground Floor, Parramatta Road, BroadwayGryffindor Book Caf controld under a partnership amidst 3 people. It is classified to be within the hospitality industry, with its main focus is in serving people. The partners view the Caf industry Australia to be lucrative due to the suppuration demands of chocolate tree.Gryffindor Book Caf go away be operated within the University zone amongst the University of Sydney and University of Technology Sydney, in Broadway. Hence, the caf forget be in close proximity to its backside market. To strike out our caf, we entrust embark upon a unique physical appearance, which sets it apart from topical anaesthetic anesthetic cafs, lead free indication materials, such as local and orthogonal newspapers, different types of magazines, books and novels. We will be providing a caf for guests in which, they gutter deco mpress and get down from the daily pressures of work and offers a place to converse with pair everyplace a cup of coffee.Furthermore, aside from the cold and hot drinks avail fitted, the military control will also provide complementary side dishes, such as cakes. Hence, Gryffindor Book Caf will offer a variety of choices to our customers. Gryffindor Book Caf will gain its competitive advantage in the market by the look of its products, warm customer help provided by our staff and the uniqueness of our facilities, which offers an escape from the e actuallyday rustics. Furthermore, the main promotional strategy employed by the commercial enterprise is the word of its satisfied customers and the various discounts the disdain will offer.2.0 Critical advantage Factors for the Survival of the Business Efficient and concise heed Good management allows trading operations of the wrinkle to be well coordinated. Detailed planning A well-planned handicraft would clearly lists its goals and objectives and clearly identify the methods to be implemented. To constantly oversee and evaluate the wrinkles proceeding to fix efficacy and then maximise profits. musical none financial management to ensure a fit cash flow within the handicraft. Well-planned market strategy to be equal to provide the goods and goods demanded by consumers and to be able to reach emf customers. Sufficient capital in ramble to pay its debts and continue operations and increase sales. A strong competitive advantage to distinguish the business within the market. Entrepreneurship spirit continuous dedication from the owners/management is needed to operate the business effectively and profitably. Entrepreneurs background intimacy and acknowledge greatly contribute to the success of the business as it aids its operations. fixing is a vital element to a modest business, which must be of easy access to its customers.3.0 Executive SummaryGryffindor Book Caf recognises the importance of make a motion and amiable customer service in the hospitality industry. It is a small business that provides high fibre coffee and hot and cold drinkables with cakes, muffins andcookies. It differentiates itself from other(a) cafs by its unique serve of providing reading materials, i.e. newspapers and magazines from different countries, which the business incorporates as their prime function. Operating as a partnership between Angelene Alburquerque, Nicole Tsui and Jeff Chan, Gryffindor Book Caf belongs in the private sector and in the tertiary industry. It is placed in Broadway, along George St. where it is easily accessible for its target market. The following business plan will analyse in details the situational analysis of the business in its passment, and the operational, marketing and financial plans that it will implements in its start up.4.0 Situational abstract4.1 Business Name Gryffindor Book Caf4.2 Prime Function Gryffindor Book Caf provides zesty drinks coffee, cappuccino, lattes, etc. Cold beverages Milkshakes Cakes Pastries Cookies Reading materials i.e. newspapers, magazines and books4.3 Vision accountTo be the ruff caf with a difference with a reputable image supported by High quality products Impeccable customer service4.4 Mission StatementGryffindor Book Caf is dedicated to Providing customers impeccable service within a warm, prosperous environment and comfortable facilities supported by promptness, quality and style coiffe customers with the best caf products in the market at a value outlay Continually find improvement in our ar of operations and service Be socially responsible by complying to a code of conduct, which would ensure fairness to its stakeholders Be environmentally conscious by using earth-friendly materials4.5 Goals monetary Goals Maximising sales and profit Business stability Progressive growing Personal Goals Job security Increase self-confidence Improving managerial skills Professional rec ognition Increase power and Influence Social Goals accord with ethical conducts Provision of local employment Sponsoring local events4.6 Business Objectives sentence Period 12 months To break even with revenue and total cost in the duration of 10 months Reduce cost by efficiency by 10% Increase market sh argon by 15% through effective marketing strategies4.7 Business Ownership/Legal StructureGryffindor Book Caf will operate as a partnership between Miss Angelene Alburquerque, Miss Nicole Tsui and Mr. Jeff Chan. Advantages and disadvantages operating as a partnership atomic number 18 as follows.ADVANTAGES Low start up cost Workload and duty is sh ared Business profits are not taxed, but face-to-face income only Funds and talents of the partners are combined Lower cost affect compared to operating a company If one partner dies, business operations may continue DISADVANTAGES Unlimited Liability Conflicts between partners may make grow Liable for all debts, including debts held b y other partners Incompatible characteristics, making it nasty to find a suitable partner continue4.8 Industry compendAustralian coffee consumption is running at an all-time high. In September, economic forecaster BIS Shrapnel reported that we consume about 2.4 kilograms per person per year, reduplicate that of 30 years ago. (Tea consumption, by contrast, is on the slide.) And cafes, says Sean Edwards, managing director of cafe-industry organization CafeBiz, are a $7.5 billion industry in Australia.4.9 CompetitionThere are two general competitors in our caf market. They are the multi study specialty beverage chains, such as Starbucks and Gloria jeans, and the local coffee ho intentions or cafes, both with an accomplished clientele and a quality product. There is a dramatic note among the customers of each of these outlets. Michelles PatisserieMichael Patisserie is a pure Australian company, which mainly sells bakehouse products in the Australian community. Michael Patisserie is now a national system with nearly 270 outlets throughout Australia and is averaging new store openings of approximately 1 per week.Company Strengths well-known(a) products in Australia Recognized franchise Offering bakery bakes Specialty coffee roasting, coffee retailing and coffee training Easy accessible location StarbucksStarbucks is an international fraternity, which is the leading premium coffee caf in the world, with more than 23 branches locates in Sydney. Due to its distinguishable reputation of Starbucks will be a threat to Gryffindor Book Caf.Company strengths Experienced in premium coffee High quality of services Famous establishment Lower merchandise cost Recognizable franchise Gloria Jeans CoffeeGloria Jean Coffee is another large caf franchise in Australia, with stores in close major shopping centers and has almost 70 branches fit(p) in the Sydney region. With the historied celebrity compared to our brand new caf, it becomes a great challenge for the business to establish a certain market position.Company Strengths Standardized quality products Well-located place Eminent celebrity Employee-trainedLocal CafsAlthough small, a very tough competitor for our caf is the realized local cafs. Their previous hear in the industry would certainly be beneficial in further growth their cafes, which will greatly disadvantage Gryffindor Book Caf. The quality of beverages served at an established cafe will surpass any of the regional or national chains.Company Strengths Plenty of product choices Easy access Consistent menus select product Well-servicedThe competitive edge of Gryffindor Book Caf over the local cafes is base on the attributes of Foreign newspapers and magazine service Consistent menu Quality product Discount purchases4.10 Competitive Advantage StatementAside from our pleasurably baked cakes and tantalising freshly brewed coffees, which is of the highest quality around, Gryffindor Book Caf guarantees the best customer service in the business.SWOT AnalysisStrengths Business & management accomplishs degree held by each partner intensive knowledge Strong motivation and commitment held by each partner as personal success is dependent on the businesss arrangeance Focus on excellent service in satisfying customers needs Well defined goals and objectives Employs a variety of marketing strategies to reach customers Unique facilities, which sets it apart from its competitors Ability to provide personalized service Weaknesses Undercapitalisation Minimal experience in the hospitality industry Minimal experience in making and preparing foods and drinksOpportunities Increase market share Take over dissatisfied customers fromtheir businesses Increase variety of products Positive forecasting Threats Competitors i.e. Transnational corporation (E.g. Starbucks & Gloria Jeans) Unpredictable downturn in economy Changes in government policies/laws outdoor(a) government department controls i.e. showing up unexpected4.11 scot ch ConditionsEconomic conditions will greatly affect the business. For example, changes in interest rates will affect the businesss bank loan. A change in unemployment may see a reduction of sales from the business, as customers are not willing to spend. Furthermore, economic conditions determine price levels. For instance, prices must be set lower during a recession.4.12 Socio-Cultural ConditionsAustralia is multicultural and is therefore of the essence(predicate) for the business to treat everyone fairly without any bias. The business can use this component as an advantage by offering foreign reading materials to leave for the majority of our customers. For example, English, Chinese, Japanese and Korean. Additionally the business must continue to observe the changing trends in society in order to provide the goods and services that customers want and be able to change.4.13 Legal-Political ConditionsIn order to legally establish a caf, the business must be registered and it is i mportant to apply a food licence from the council. Moreover, the quality of food and drink is extremely important to qualify and be permitted to open. Furthermore, laws such as the Fair Trading performance and Occupational Health and Safety regulations greatly effects the conducts of business and influences its operations.4.14 expert ConditionsGryffindor Book Caf must maintain its technological edge amongst its competitors. Therefore, we can barge in some high-technology machine (coffee maker) to improve the quality of our products and efficiency of the operations in long run. In short run, we may provide on-line order service for take-away service, such as order-on-net service, and improve our record keepings by the latest softwares, which would simplify managerial tasks.4.15 Natural Environment ConditionsThrough the use of recyclable products, the business would project an environmentally-friendly image and avoid wastage. Furthermore, the business can utilise methods of saving water and the use less electricity. Consequently, this may not only nurture the environment, but also reduce operating expenses.5.0 operations Plan5.1 LocationGryffindor Book Cafe will be located in Broadway, along Parramatta Road, which is in close proximity with out target market. The physical size of the caf approximately measures to be 1600 square feet and is opposite capital of Seychelles approximate range, which encompasses a peaceful, scenic view of the area. The reason for this location is essentially due to the two universities in the area.5.2 FurnishingsOur caf will mainly use wood to be our main ornamentation and use French windows to emphasise Victoria Parks green landscape to our customers as they read. Being a caf which provides reading resources, the lighting must be sufficient in order to protect our customers health, upholding our social responsibility. Moreover, we will furnish the caf with snug sofas to provide contented seats for reading convenience and just re laxing. A local professional will be contracted out of the business to give care the furnishing of the place.5.3 Operating HoursMonday Wednesday 700am 630pmThursday Friday 730am 800pmSaturday 730pm 400pmSunday Closed5.4 Caf Floor Layout5.5 Details of Production and servicing Food Preparation Beverages and hot drinks are to be prepared as it is ordered Muffins and cakes are baked freshly on a daily basis Some products will be ordered from local producers i.e. cakes returns Customers approach the counter to make their order, which they have the choice to eat in or to take away. Reading materials are obtainable to the customers, such as books that are old and new and magazines, which are distributed throughout the caf in shelves lining the wall. Current local and international newspapers, particularly from Asia are available to customers to read, which are positioned at the counter as they order, for easier and more convenient access. Staff would walking around to customers offering reading materials and ensuring that they are satisfied with the food and service. fastball is prohibited in our caf to facilitate fresh air supply.5.6 Stakeholders Internal Stakeholders The partners are the ingrained stakeholders of the business and has a responsibility for towards one another to perform their part in the business to the best of their ability. They are also the internal customers of the business, as each of their workload is vital for all partners to be able to perform their job economically. Employees the business must provide a guard working environment, to comply with Occupational Health and Safety regulations and provide training. remote Stakeholders Customers the business is responsible in providing high quality products, a galosh environment and fair service. Community the business must be environmentally friendly, and will provide recyclable takeaway containers. Government the business will pay its due taxes, and will behave ethically in put down profits and expenses. Suppliers the business must pay its debts. John Fairfax Holding extra supplies newspapers and magazines Maxims supplies food and drinks products5.7 Proposed Organisational Chart5.8 Method of Employee Participation in Decision qualification The flatter structure encourages direct communication between employees and employers, which allows more excitant from staff and ideas to reach management at a more efficient manner. A suggestion box positioned behind the counter would be available for all staff to insert ideas as they work, which will be discussed in meetings. Include staff in meetings and allow for contribution Employ democratic planning, to include the staff, which will be affected by the plans made and/or will be asked to implement them.