Aman Resorts Essay

Aman Resorts operates at 26 unmatched locations all over the world, portraying peace, uniqueness and family. It targets heights net worth individuals who corresponding to be out of their normal life-style and enjoy their family time relaxed and differently, away from the pressures of work. Aman Resorts ar located in assume tranquil locations and provide a very unique and localized experience. much(prenominal) uniqueness is the key competitive advantage against other resorts, which helps it to retain a lot of its loyal repeat guests. In addition to the above uniqueness, Aman Resorts does an fantabulous job at creating value just by listening to its clients.Customers like to be treated as individuals and enjoy how they are looked after, whether its the device driver taking them to locations that would most inte balance them or to stocking the fridge with the customers preferred drinks. patch this seems like common sense, customers will prefer to go to Aman Resorts, and pay the subvention for going there, raze though their paths are simpler and more(prenominal) costly than other resorts such as the four-spot Seasons.The personalized service hike up reinforces the leading position in its competition against other resorts. Aman doesnt keep more than 40 rooms on average at distributively location and no two resorts are alike, even if they are in the very(prenominal) country, which helps Aman command a premium price and helps position itself as a premium brand. Meanwhile, Aman Resorts sustains its brand power and relies heavily on raillery of mouth and online marketing to its loyal clientele, aversive to traditional means of ad and providing discounts.However, learning more about the customer could theoretically be through by any hotel based on what data is being gathered. If a hotel chain nonices that you always drink Diet Coke out of the miniskirt fridge, for example, they can make sure that when you stay the fridge is stocked. While this woul d be impractical for motels and low to middle end hotels, this would certainly be unspoiled for hotels and resorts in the same category as Aman such as the Four Seasons or Ritz-Carlton, which could provide personalized service in addition to novel conveniences.We have listed two possible challenges to the Aman model. The first challenge is from potential customers in emerging markets. China is a huge market for Aman. In China, state used to live in a very simple and congenital life.However, as the economy has exponentially grown in the last cardinal years, many people have acquired an increasing amount of disposable income and are in greater need of special places for their vacation and leisure. Aman is undoubtedly a great place for them. However, the idea of simplified lifestyle may not be attractive to customers from emerging markets like China and others in the rest of Asia. Thats why some customers even complained that there wasnt even a TV in the room or wireless net pro fit at some Aman locations, when all the other luxury hotels in the country offer those as standard amenities for much lower room rates.We suggest that Aman provide luxury amenities, fine dining, and technological equipment and services to Chinese customers. Currently, Aman has only one resort in Beijing, China. Aman can find more great places in the west of China, where there are great and unique views. Generally speaking, Aman can improve on some of the spartan offerings in some of its locations by providing television, internet services and other modern amenities to customers who prefer having them while staying at their resorts. It could also standardize some of the meaty offerings that a majority of its customers have requested across all its resorts, to maximize loyalty and appreciation among them.The second challenge Aman faces is from competing resorts in the area. An independant company or an existing resort can always create a raw resort chain that offers similar servic es to Aman with regards to beautiful locations and attention to customer service and undercut Aman on price. While it may take them a while to catch up to Amans status, they could theoretically offer the same services in different locations.