Decisions Business Scenario Essay Example | Topics and Well Written Essays - 2500 words

Decisions Business Scenario - Essay Example e saying goes â€Å"A problem is a chance for someone to do his/her best.† Hence effective decision making, is often required and the first step in the decision making process is to define the problem so that the available information may be collected, analysed, summarised and studied to find out suitable solutions to the problem on hand. This paper attempts to formulate problems relating to the expansion of the business of the company Nestle Waters in the country Dega, which appears to be a potential market but surrounded by a multiplicity of problems that need to be addressed if the company wants to successfully launch and maintain its business. The First part of the paper deals with the problem formulation using appropriate tools and techniques. Before we step in to the analysis of the problems in the business scenario of the company ‘Nestle Waters,’ a brief background of the company and the country, where the company is contemplating to expand, is produced below for a better understanding of the problem environment by the readers: Dega is a South Pacific Island comprising of multi religious ethnic people, some with European origin and sizeable American settlers having half of indigenous religion and remainder belonging to Christianity, Buddhism and Islam. Major languages include English, Spanish and French in addition to the local indigenous language. The natural resources include agricultural commodities like coffee, cocoa spices and banana, petroleum and natural gas. Main industrial orientation is towards fishing and tourism. The island is vulnerably exposed to all natural calamities like Tsunami; earthquake and so on and also is fighting HIV/AIDs and Terrorism. With 103 factories working in 36 countries Nestle Waters accounted for a turnover of 5.7 billion in 2005. The company employs 30,000 people and is currently enjoying a market share of eighteen percent. The company bottles seventy-five brands of mineral water and market them all over the world.